Every market can benefit from the right content strategy in today’s digital landscape. As online videos have grown in popularity in the past few years, incorporating visual content into your digital marketing efforts can boost your lead generation and conversions. This is true for real estate agents and marketers looking to build a stronger connection with potential buyers and boost their sales.
Research suggests that real estate listings that contain videos get up to 400% more inquiries as compared to those with only pictures. This means video marketing is a valuable tool for real estate businesses trying to penetrate the market and grow. In this post, let us try to understand how real estate video marketing benefits brokers and agents looking to sell properties.
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What Type of Videos Work Best For Real Estate?
One of the biggest benefits of video marketing is that this type of content easily morphs into your requirements.
Real estate businesses can create different types of videos to serve varying needs and goals and ensure they match the brand identity.
Here are some of the types of videos you can use to boost your real estate business’ online presence.
Listing Videos
The most powerful aspect of real estate video marketing, listing videos gives you a chance to show off the properties you are selling in a stylish way to impress leads.
An amazing thing about listing videos is that you no longer have to put pictures in a slideshow. You can find a huge variety of cameras, devices, apps, and filters that help create attention-catching clips in no time.
Neighborhood Videos
The property on sale need not be the sole focus of your real estate video marketing strategy. Every buyer is interested in the community and neighborhood of the listing.
Showing the area in which the property is located can increase the interest of the potential buyer to a great extent.
Consider displaying amenities, shopping areas, schools, transportation modes, etc. to give your prospects an idea of what is around the property.
Agency Corporate Videos
Apart from showcasing the listings through video, allocate time to produce content focusing on the brand.
Strengthening your brand voice is crucial to getting desired results as it improves the way your prospects perceive your business and helps expand the reach.
Consider including interviews with former clients, staff, and homeowners. Make sure you put your agents at the front, as they are the faces your buyers would want to meet.
How To Use Real Estate Video Marketing Effectively?
Before you get started with video marketing, it is essential to have a well-designed strategy in place.
This involves planning what type of videos you want to create, how they will help generate leads, who will benefit from them, how long they last, and what resources you need to create them.
Once you address these aspects, you can start filming and editing different types of video content to benefit your real estate business.
Here are some useful tips and best practices to keep in mind.
Pick The Right Channels
There are several ways to connect with your target audience through video content in the real estate market. However, you should make the right choice of channels to promote your real estate video marketing campaign.
Start by identifying your target audience and the platforms they use the most. You can then make a plan to build a presence on these video-sharing and social media channels to make sure your brand reaches a wide audience interested in what you are offering.
Display Your Property Well
Using real estate video marketing involves making the most out of the format to showcase the best aspects of your properties.
Make sure your video shows all the facilities, angles, and benefits the property offers. Put yourself in the shoes of your target audience to understand what they like to see and what type of content would help them make a decision in favor of your business.
Leverage YouTube
YouTube is the best platform to share your video content online. It is owned by Google and is a highly popular search engine in the world.
Google prioritizes video content over text when deciding search engine rankings. When you publish your real estate videos on YouTube, they are integrated and supported well in search results which means your content is shown to people interested in what you are offering.
Make An Emotional Connection
It is quite beneficial to create visual content that ignites positive emotions like love, joy, and happiness. Videos that connect with viewers on an emotional level not only get better responses but also last longer in the memory.
This is particularly true for real estate videos as people tend to relate better with human emotions than promotional listings.
Focus On Video Quality
You can only enjoy the optimum benefits of real estate video marketing if your content is high-quality. The most effective way to achieve desired quality for your videos is by using good equipment to shoot clips.
These days, you don’t need expensive equipment to record professional-quality content. You can even shoot impressive video clips on your smartphone by following some simple tips.
Promote Your Brand
A good place to get started with real estate video marketing is to display a brand introduction. Show why you are passionate about the market or how your business came into existence.
Include a few properties in these videos to give the viewers an idea of the market you work in. If you film outside the office, add some community shots to introduce viewers to the region the properties are located in.
Keep Your Videos Short & Concise
In this era of shorter attention spans, you should ensure your real estate videos are short yet engaging. Present all the important information as efficiently as possible.
As a general idea, aim to keep the video under 5 minutes to avoid losing viewers. Add the most compelling parts at the beginning of the video to increase your chances of retaining viewer attention till the end.
Final Thoughts
Creating an effective real estate video marketing strategy benefits your business by strengthening your brand in the market and expanding your reach.
Visual content offers a detailed, engaging look into the properties and amplifies the chances of selling. This guide should help you create real estate videos that boost your digital marketing strategy and help sell your property.